I'm not so sure it is. I don't have a problem with a company that seeks to address the particular shaving needs of African American men. The problem is, while Walker claims his products are the answer to African American shavers' woes, he fails to explain why his products are any better for those men than any number of other products on the market. Why is Bevel better for African Americans than, say, The Gentlemens Refinery or Art of Shaving, when those products are used in tandem with a DE? The answer is simple: it's not. Walker relies on dubious claims and a shill doctor citing unsubstantiated studies without disclosure of methodology to "back up" said claims. It's pure snake-oil scammery, and that's not even taking into account the all-or-nothing subscription model.
In essence, Walker is banking that his clientele aren't insightful enough to be able to cut through his BS, and will buy into his claims without so much as a thought. The fact that his efforts are aimed primarily at African Americans means a solid argument can be made that Walker is actually looking to take advantage of that demographic, not serve it. His practices should be an insult to any of his customers, however, irrespective of their race.
It's identity marketing, and it is not exclusive to him. Whether it is one's heritage, religion, regional affiliation, gender, or something else, there is an abundance of scams posing as one-to-another consideration. For example, there was an MLM company here that grew big and then collapsed. It was run by a Mormon. The recruiting and motivational literature was full of how Mormon brothers could hitch on to his scheme and get more time for families and service to the community. The "gift circle" scheme, by which women pay to join and collect from those they recruit, is a bald-faced pyramid scheme masquerading as easier money passed woman-to-woman. In the case of Bevel, the prospective customer is to believe that only a black entrepreneur and a black shill doctor know the way to healthy clean-shavenness, and it is worth a minimum of $1.00 per shave, payable to one of their own, to get there. In actuality, it does not matter what your color. There is plenty of gratis information out there for everyone, and it is knowledge that sets one free.