You have to end it with a nice “Ahhh”.The exact procedure on my end is this:
First application is a solid amount of A/S which I apply by slapping it everywhere and a little bit of rub
The second application is same amount, but as the face is already moist from the first application, the second one makes it truly WET or SOAKED if you wish. So I then go on and rub it ATG and in all possible directions, really making it enter the pores and with the "leftover" on my palms I go over my (almost bold) head and back of my neck... so when I come out of the bathroom my wife gives me THAT look