When I first started with Williams, I was getting this type of result.
Here are a number of fixes:
Soak a new Williams pucks over night to get it started.
For an already softened puck, soak the 15-30 minutes while you shower.
KJ's palm loading a soaked but rather dry brush allows you to pick up a generous amount of Williams without making a huge amount of weak lather. Once you have enough loaded in the brush, put all of what is in your palm on your face.
Start brushing this lather on your face adding water every 15 seconds or so until you get the consistency you want. Then add a wee bit more water.
Hydrate your face well between passes and lather. Add water as needed to maintain that consistency.
Badger brushes generally will hold more soap and water than an equivalent sized boar brush. Therefore you may have to add water more frequently than KJ does in the videos.
Boar brushes can have considerable back bone for picking up hard soaps. The boar brush has a break in period of about 20 uses before it starts to make good lather.
I palm lather with a new boar until the lather looks good enough to use.
It is worth the effort.
I managed a very pleasant DFS+ shave using this combo this morning.
Weber PH + Voskhod Teflon (5) + Williams.
The puck sat for almost a week and after about a 10 minute soak, the Omega #10049 picked enough soap to get 4 passes and touch ups.
KJ's recipe works for this newbie.
Keep trying and enjoy.
Gene
Thanks for tips, I soaked the soap for about 30 mins and then lathered with a lot of water and put even more while lather on. This time the lather was a bit thicker and lasted a bit longer and seemed very slick. I ended 2 passes with major burning and a few nicks not as much as last time. Had to finish the 3 pass with proraso. My face was on fire on that third pass like the first time I started DE shaving. Proraso saved my shave. My face is still burning 3 hours later. In my frustration I took the soap closed the container and chucked it in the back of the drawer. I'm done for a while. My loss I guess.