Like others who have responded I too do both face lathering and bowl lathering. My choice usually relates to the brush/cream/soap combination I elect to use. My favorite face lathering is with a stick and stiff, boar brush. It is very important to be liberal with the wetness of the brush as face lathering is more likely to dry if not done properly. There are certain creams that are just made for the bowl and whip up a wet, slick foam just not achievable on the face. A bowl lathering can introduce more air and subsequent bubbles than is possible with face lathering. This is related to speed and surface area. It is not better, just different. I think both have merit for a given brush/cream/soap combination, and that is why I use both.