Being a newbie to DE shaving, (less than 9 months DE shaving), I have enjoyed all the things from trying different soaps and creams, plus different styles of prep and post shaving treatments. By far the things I have enjoyed the most is the thrill of trying out a new blade. I have several sampler packs and I am trying to narrow my choice down to 3 or 4 blades that I will order in larger quantities and use in a rotation method of my choosing. I recently came upon an old article from Business week dated 2005 regarding Gillette's New Fusion Razor that it plane to introduce within the next few months. The article said that Gillette was very confident that those who were using the Mach 3 would switch to the Fusion despite the 30% increase for blade replacements. Gillette said yes the initial price is much more, but you factor in the improvements of the shave and the longevity of the blade will appeal to the average shaver. Gillette spokesman stated that once you have the razor we foresee the average person spending about $50 a year on replacement blades. Our target goal is for each time a person shaves it should cost about 20 cents which is much less than the price of coffee at Star-bucks! (Is it just me or was everything compared to the cost of 1 cup of coffee at Star-buck?). Upon reading this article I tried to estimate what was my cost per shave with the Fusion Razor blades and the cost per shave for DE blades. When I stopped using the Fusion I know that it cost me $13.96 for a pack of 4 blades with each blade lasting me about 10 shaves. This averaged out to about 35 cents per shave, far more than the 20 cents Gillette promised. The cost per DE shave varies as a pack of Gillette 7 O'Clock cost more than a pack of Shark Super Chrome and their longevity varies also. Still my high end cost was around 17 cents per shave and my low end was 5 cents per shave (shark Super Chrome) and this was pushing the blade to perform 6 shaves for me. I had paid $1.50 for a pack of 5. I know that I can reduce my price even lower by buying in bulk, but I am still trying to determine the blades I like best at this time. Please note that I did not include the cost of shipping when calculating the price per blade. I have to travel 12 miles if I were buying fusion blades so I figure the cost I spend in gas was equal to my cost for shipping, at least thats what I try and convince myself even though I still make that same trip just as often to purchase other items that I need. My hope is to find the blades that give me the shave I desire at a cost that is less than 12 cents per shave, if that cannot be done that is alright, but I don't want to spend more than 20 cents per shave just because Gillette will argue with me that is what the fusion cost per shave.