By the early 1950’s, design queues in general were pointing towards a trending modernization from pre-World War II Art Deco constraints, as America was riding a large economic wave of prosperity following the largest wartime industrial mobilization in history. Gillette’s response was tepid at best, as their Super Speed razor was already popular, and provided a large portion of revenue for the company. The initial design change of the already venerable Super Speed was heralded by the introduction of the black plastic tipped 1951 model, representing a cost reduction for Gillette and the first use of a plastic, twist-to-open knob at the end of the razor handle, styled similarly to its nickel plated brass predecessor. Consumers were skeptical, but still viewed this as an innovative and stylish use of this relatively new material. In actuality, escalation of the United State’s involvement in the Korean conflict, following the battle of the Pusan Perimeter in 1950, rapidly depleted any brass reserves necessary for Gillette razor production, as brass was used for both large and small arms, as well as artillery shell casings. Handles were available in nickel plated steel for a heftier feel; aluminum handles were also an available replacement, and marketed for those wanting a lighter razor. The styrene case was redesigned from the 1949 version, and the razor promoted on radio and television, along with traditional newspaper, magazine, and point-of-purchase advertising. Pictured below is a 1951 W2 nickel plated steel handled Black Tip Super Speed, a W3 aluminum handled model, and the redesigned case appearing with their introduction. Black Tip Super Speed razors were manufactured for only two years by Gillette, which resumed full production of the preceding 1949 version of the notched loading bar Super Speed once government limits on brass availability for razor parts was lifted. Note the tubular handle extension at the top of the aluminum handle and the absence of a copper washer between the aluminum handle and black plastic TTO knob. Some variability in the length of this piece can be seen among Black Tip Super Speed razors fitted with aluminum handles. Steel handled back Tip Super Speed razors weighed on the average 45 grams, and the aluminum handled version, approximately 39 grams. God Bless! Tony Brown RN mgbbrown
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