Been a long time since I posted here, but I saw this and I thought it interesting.
http://online.wsj.com/article/SB10001424052748704789404575524273890970954.html?mod=rss_whats_news_us
Subscription may be required (WSJ sucks like that), but here's a snip:
"The stripped-down Gillette Guard is designed to be affordable. The razor costs 15 rupees, or 34 cents, and uses blades that cost five rupees, or 11 cents.
By contrast, the Mach 3 blades that Gillette has been selling in India cost about 100 rupees, around $2.24.
"The first job is to bring more consumers into Gillette," says Alberto Carvalho, P&G's vice president of male grooming in emerging markets. "When they start enjoying a better shave, they'll be more open to all solutions."
Gillette Guard is aiming to lure users of double-edge razors, about 400 million men in India, according to P&G estimates. In India, a brand called Super-Max holds the lead in double-edge blades, which cost roughly 1.5 to 2 rupees, which is half of the cost of even Gillette Guard.
Winning over low-income consumers in developing markets is crucial to the growth strategy of P&G's chief executive, Robert McDonald. Over the next five years, Mr. McDonald wants to boost the company's total customer base for its many products to five billion of the world's expected population of seven billion. Many of these new consumers will have to come from markets like India, where P&G has a small presence compared to Unilever PLC and some other competitors."
We all know that Gillette still makes DEs. Single bladed disposables are also on the market. But, we (America) still buy the fancy crap. What gives?
http://online.wsj.com/article/SB10001424052748704789404575524273890970954.html?mod=rss_whats_news_us
Subscription may be required (WSJ sucks like that), but here's a snip:
"The stripped-down Gillette Guard is designed to be affordable. The razor costs 15 rupees, or 34 cents, and uses blades that cost five rupees, or 11 cents.
By contrast, the Mach 3 blades that Gillette has been selling in India cost about 100 rupees, around $2.24.
"The first job is to bring more consumers into Gillette," says Alberto Carvalho, P&G's vice president of male grooming in emerging markets. "When they start enjoying a better shave, they'll be more open to all solutions."
Gillette Guard is aiming to lure users of double-edge razors, about 400 million men in India, according to P&G estimates. In India, a brand called Super-Max holds the lead in double-edge blades, which cost roughly 1.5 to 2 rupees, which is half of the cost of even Gillette Guard.
Winning over low-income consumers in developing markets is crucial to the growth strategy of P&G's chief executive, Robert McDonald. Over the next five years, Mr. McDonald wants to boost the company's total customer base for its many products to five billion of the world's expected population of seven billion. Many of these new consumers will have to come from markets like India, where P&G has a small presence compared to Unilever PLC and some other competitors."
We all know that Gillette still makes DEs. Single bladed disposables are also on the market. But, we (America) still buy the fancy crap. What gives?
