Even though I can't pinpoint a particular reason--it's not the slickest soap, it doesn't provide the thickest lather, the smell is good but not great--I find myself reaching for my La Toja stick again and again, and loving every shave. 

Even though I can't pinpoint a particular reason--it's not the slickest soap, it doesn't provide the thickest lather, the smell is good but not great--I find myself reaching for my La Toja stick again and again, and loving every shave.![]()