Must watch "Axe" commercials......

[Matt555]

I thought with all the trashing of Axe body spray many of us partake in, I would share this. After watching these, I completely understand why young guys buy this stuff up!

http://www.buzzfeed.com/copyranter/two-new-axe-ta-commercials



And one more.....apparently Kiefer Sutherland is hurting for cash.

http://www.buzzfeed.com/julianbrand/kiefer-sutherland-did-an-axe-commercial-6eof

 

[imyourhuckleberryxx]

I thought with all the trashing of Axe body spray many of us partake in, I would share this. After watching these, I completely understand why young guys buy this stuff up!

http://www.buzzfeed.com/copyranter/two-new-axe-ta-commercials



And one more.....apparently Kiefer Sutherland is hurting for cash.

http://www.buzzfeed.com/julianbrand/kiefer-sutherland-did-an-axe-commercial-6eof

I am not even going to lie, Kiefer definitely went down a peg in my book when I saw that commercial. I highly doubt he did it for monetary reasons. But hey, when all else fails Jack Bauer will succeed. lol.

 

[StylinLA]

It's a better strategy to put that much emphasis on the woman...they evidently got some backlash in previous commercials wherein they showed super wimpy, geeky guys loading up on Axe. The effect on youngsters was to paint a picture of Axe users as losers...

It also makes the commercials much more watchable...

As for Kiefer...bear in mind he probably got paid more money for that commercial than most of us will make for the next 10 years...

 

[Niles]

Tried and true marketing strategy- sex sells.

 

[blary54]

This one is my favorite Axe commercial.

 

[joshmpdx]

I liked the Kiefer vid, surprisingly.

 

[Matt555]

I liked the Kiefer vid, surprisingly.

I kinda' like all of them, seriously. That is what is strange. I hate the product, but think the marketing is somewhat clever, stupid, obnoxious, and funny all at the same time.

 

[StylinLA]

The Kiefer spot is a well thought out commercial...what kid( or old guy looking back) can't relate to that message? And the link to Axe as a better way to pursue your dream woman is subtle and not over the top as most of their commercials are. Clever.