Proraso
Any of the Proraso range... is a good base day to day shave cream.
I have used the Nivea Sensitive Shave Cream that's good too maybe slightly better than the Proraso, I tend to use it for a change or when I don't want strong fragrance.
View attachment 707885it in a tub
My son loves the Crabtree & Evelyn Moroccan Myrrh Shave Cream but I haven't tried it myself.
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Proraso Blue is my all time favorite, in a tube or otherwise.
I am eagerly awaiting my first Proraso Blue shave cream in the mail. The matching aftershave balm was the first balm I ever tried and I fell in love with both the scent and performance.
Just got Grafton!T&H is another option.