On a wine tour a few years back in Sonoma we discovered the Cline wines. We like quite a lot of their reds and the price is considerably cheaper than $40.
Had "Freak Show" last night (another CA wine) and enjoyed it very much. I confess I was initially attracted to the crazy label. Lots of wine out there.
Our goal is to find one we really enjoy for closer to $25, but you might have a fatter wallet.