I can't bear to wear Old Spice in the summer, which is a bit warm when applied. So, I save that for cooler months. I also tend to only wear balms in the winter. I look forward to it getting cool again so I can give my C.O. Bigelow balms a little love. Proraso is reserved for warmer seasons.
Hm, guess for me it's more of a "when NOT to wear X" mentality.