Well I actually love gillette foamy.I usually Inject gillette foamy inside the bristles of the brush, swirl the brush in a hot mug, add some water and make a gentle warm creamy lather . The scent is absolutely amazing and if possible try out "gillette foamy barber shop" its a great product and scent is even better than foamy regular. Gillette has discontinued foamy barber shop and only 4-5 of these are left in gillette's stock.