Has anyone seen this commercial? http://www.youtube.com/watch?v=hIIr5Uv5O94 At 00:17 you see the guy sitting in a barber's chair either screaming in pain or laughing. I can't figure out which it's supposed to be. If he's laughing...great, but every time I watch the video in full speed, I think the commercial is suggesting that he is in pain. If that's the case, it makes no sense...or that is some extremely hot lather. I mean, the aftershave hasn't even been slapped on yet. What are your thoughts?