In my never ending quest to find the best lather possible with every soap, cream and croap that I use - something that came up for me recently is whether brush "overloading" or "re-lathering" is a better strategy for obtaining the best lather. While I used to be fine with overloading the brush, over time, the wasting of so much product bothered me to the point where I began experimenting with "re-lathering" my brush. While it takes a little more time - what I have found is that it not only conserves product but also allows for better lather during the later stages of the shave whereas the lather from "overloading" generally leaves something to be desired. Has anyone else experienced this, and if so, what are your thoughts?