Probably Cella. B&M Seville is very nice too. And I never tire of Proraso Green.
As of today, Queen Charlotte's Queen Charlotte scent. It doesn't seem to get much love around here and I admit that I didn't fall in love right away, but the rosy, floral, woodsy scent has grown on me. I'm still evaluating the performance though since I purchased it in the summer and it's more of a cool weather scent.
RR P160 started to get a bit over the top for me.Still Mystic Waters Bay Rum.
Newest Razorock XXX is second, with MW Maestrale coming in third, perhaps tied with RR 160. Haven't quite made up my mind on that one.
The best smelling soap I have ever used was Creed's Green Irish Tweed. Too bad it was a lousy performer.