....How is it best to apply ? I face lather or should I bowl lather this ?
Either way - works equally well with both methods. I actually used Baume just moments ago! I have found (for me) that this particular cream does not require as much water as some others. Give it a practice bowl lather and add just a few drops of water slowly till it breaks down so you can see what I mean. This cream is nice and slick, and has a great post shave feel.