A very interesting article that fully details the development of the Gillette Guard, and why it has been such a success in taking a lot of market share from DE razors in India. It details why earlier efforts with other razors such as the Vector were a failure in India. The statistics presented are a little uneven, however. One part of the article seems to indicate the Guard has a 50% market share in India, but the end of the article seems to indicate Gillette has a 50% market share in India. Still, the Guard is clearly doing well.
http://www.dailymail.co.uk/news/art...-razor-forgetting-countrys-running-water.html
http://www.dailymail.co.uk/news/art...-razor-forgetting-countrys-running-water.html