This is a strange product. It's a cream but it comes in a box wrapped in paper like a soap. It's much firmer than other creams making it seem almost like a bar of soap but you use it my pinching pieces off and whipping it like a cream.
Price: It costs 10$ for 150 grams making it a similar value to Proraso and more costly per gram than some value brands like KMF and Tom's
Quality: The product has no quality issues. Texture and color are even.
Scent: Soapy, a natural Ivory soap sort of scent with a light Menthol touch. A very nice light clean scent. In the same "scent category" as proraso but not nearly as peppy and exciting.
Lather: The cream is firm and concentrated and the snurdle of cream doesn't break up immediatlely in the bowl, even so lather "explodes" and begins to form immediatley. A small pinch of cream makes a big overflowing bowl of lather. It may not be the best cream to lather on the face because it is thick and needs a good mixing.
Efficacy/Moisturizing: Not as rich or slick as some creams. Lubricating but maybe not too cushiony The lather rinses easily. Non-drying.
Packaging: Here is an interesting one. I don't feel the packaging is really the best from a functional standpoint but I still gave it a ten for aesthetic reasons. The packaging is what drove me to buy this product. To put a cream in a box rather than a tub or tube seems very "old world" to me and sets this apart from other items. There is a simple label on the front in Italian. I took a point away because the cream is wrapped in plastic wrap and I might have preferred wax paper.