this is my favorite soap. actually this is the soap that broke me from creams. when i first started wet shaving i was a cream guy all the way. i loved the St. james scent so much i had to have everything in the line. to make a long story short this soap is awesome. if i could have only one soap for the rest of my life this would be the one. i gave it an 8 for price. it's not the most inexpensive soap on the market. only a 9 for moisturizing because my MWF works a little bit better. 10's everwhere else because it can't be beat. it lathers up creamy and slick. and smells great. an all aroud awesome soap. i do wonder why they don't make this soap in a cake?