I picked this up a week or so ago at Whole Foods with my girlfriend because she liked the sent. So on the 12th before Valentines I decided to give it a go so I would know what to expect in two days before I took her out and what not. I built the lather in a cup with my omega bore and no matter how much soap I loaded it always seemed airy. I added water and now it was just soupy. I added more soap and it was airy again. I figured whatever Ill try it and started to apply the lather. It was thick and smelt great but by the time I moved my brush to the other side of my face the lather had already dried to practically nothing. I reapplied the lather three times with the same results. I knew what I was about to do was a bad idea, but I had to try it anyway. I attempted a wtg pass with my slant. I got one stroke and washed it off and went back the cream I had been using. I was so disappointed with the results I havent been bothered to try it again, and I most likely wont. Maybe Ill use it as a shower soap since it does smell great, but I wont be purchasing this again or recommending it to anyone.