I also did not care for this product. I received two bottles in a trade when I first started wet shaving and they did nothing to help improve my shave. The cooling effect was very noticeable, but was more of a burning sensation from the menthol perhaps? Much worse than alcohol in balms which I quite like. I ended up tossing both of my bottles out. The worst part was the slime-y residue it left on my skin afterwards. Not moisturizing whatsoever. Your skin does not absorb this nasty chemical. If you're looking for an inexpensive after-shave, get Nivea instead, your face will thank you!