Recently, I bought 12 tubes of Derby Lemon on Amazon.com for $9.99. Sight unseen it's not a good idea to buy anything in quantity but I took a chance. I am so happy I did! This stuff is awesome!!! I've been using soap and a brush for years now and very seldom used can goo. When I discovered the whole DE shaving thing I was delighted to learn they still made tubed shaving creams. Most of the ones I have looked at have been cost prohibative for me. I did splurge on a tube of Proraso and loved it. I love this every bit as much! First off at .83 cents a tube, don't kid yourself, it's a steal! The quality is top notch. Some people have slagged the scent but I like it. They deem it "artificial". Well maybe so, but I highly doubt that you want actual lemon juice on your face while shaving. You might think you do but you would only do it once, I guarantee that. Latherability was phenominal!!! From a nickle sized dollop I was able to get enough lather for a really nice three pass shave, relather completely for each pass. It is super effective, super slick and cushiony. It did a great job moisturizing my face as it was soft and felt great after rinsing clean. The packaging is a plastic tube that comes in a nifty cardboard box. All of the packagiing can be recycled. If I could give this product 11s all the way down I would it was that great. Don't let the price scare you off, this is a great product at ANY price!