I know that Williams isn't the best soap available, but I am always am suprised by how much some hate it. I am able to get thick lather and I have very hard water. Williams is not my main soap (Tabac), I still find myself grabbing for it about once a week. I really do enjoy the smell, and when Kroger was clearing out Williams this winter I was able to pick up 15 pucks for just over $10.
Don't know what part of the state you're in, but I hit the Krogers in the southern part of the state hard. I am set for many, many years.