After WW2 Gem was a little confused about marketing decisions. They revamped the Clog-Pruf whose production was stopped in 1943 due to material shortage. They felt they had to come with something "new" to regain some market share due to the almighty popularity of Gilette and the rising success of the Schick Injector. So they came with that silly, soon abandoned, idea of the "guiding eye" and the bullet-shaped knob. Finally, in 1950, they launched a completely new generation of razors, the "Flat-Top", in its first US iteration, the "Feather Weight".