In my opinion and experience I think that British Sterling may have been a great scent back in its heyday, and barring any of my scent memories of it (which scream at me "grandpa didn't smell like THIS!" about an hour after the juice hits my skin), it could still be perfectly wearable for somebody who wears Velcro shoes and food stained cardigans.
I think British Sterling would have to pull a Buick and do a full 180 to tread water back from the old-folks home of dude scents.
Well, I like it, use it, and hope that more people give it a try. Also, my cardigans aren't food stained. Oh, and get off my lawn while you are at it.