Ah, so that is the watch that inspired the Invicta homage (sounds much nicer than blatant rip off) that is currently on my wrist (sorry, I can't afford Rolex's right now). Note- my bezel position may drive OCD people crazy. At work, once a sim has been down for one hour we have to send out a sim down email. So, when I receive a call, the first thing I do is set the watch. I never return it to zero. It is so much easier than having to remember what time they called, or to set a stop watch.
I do something similar with my watches that have rotating bezels.. For lunch and breaks. left at 10:33? no problem - 0 goes to 33.