I say the same thing every time a thread like this pops up. The vast majority of men couldn't give a flying crap about all this stuff we go on about. For them, it's about getting their bathroom routine done in as little time as possible. That means shaving is done and over with in 2 minutes or so. Splash the face, slather on some gel (or not) and scrape the razor on your face repeatedly in downward strokes. "Multiple passes" means going ATG before a date or interview.
Traditional shaving takes longer and involves futzing with a lot of stuff. Most guys couldn't be bothered. And Gillette knows it.
Traditional shaving takes longer and involves futzing with a lot of stuff. Most guys couldn't be bothered. And Gillette knows it.