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Schick

Company Info

Schick is a US brand established in 1925 by Army Lieutenant Colonel Jacob Schick, when he formed the Magazine Repeating Razor company.[1] More than a blade shaver, he wanted to create an electric/dry shaver. Once the Magazine Repeating Razor Co. was doing well, he sold his assets in the company to pursue the manufacture of what became the Schick Dry Shaver.[2] In the past, the companies that bore his name or purchased his assets produced DE and injector blades and razors, including the modestly popular Krona. Schick, now owned by Energizer, currently offers cartridge and disposable razors.

Schick began producing twin-blade injector blades not long after Gillette introduced the Trac II, and Gillette also began producing twin-blade injector blades. Schick's "Personal Touch" cartridge razor, aimed at women, debuted in the 1970s. Schick's Slim Twin, introduced in 1988,[3], the Tracer in 1991,[4], the Protector in 1997[Popular Mechanics, August 1998, "Face Off"], which contains safety wires perpendicular to the blades, the Quattro in 2003[5], and the 3- and 5-bladed Hydro in 2010. Schick also manufactured Trac II and Atra-compatible cartridges (the "Super II"), just as ASRCO continues to do.

Important Dates

  • 1969-70: Acquisition by Warner-Lambert, completed ca. May 1970.[6]

Product Info

See Also

B&B Reviews

References

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