I'd pay $10 for it. All the pucks I've used had a clean old fashioned soapy scent that I found appealing. They're small pucks and get eaten up quickly because of the way I load my brush, though. I know, monetarily it doesn't make much sense, but the just plain cool factor is through the roof. Unless the price is clearly out of line, say $15 or $20, I buy all that I find.