Being a face-latherer I've got into the habit of loading my brush with 30 to 50 swirls on my soaps. The results have been a thick and full lather on my face which is fun while DE shaving. Recently I've been reading posts from straight razor users who apply a lighter less thick lather as it helps to shave better using a straight or Feathers system. With that in mind I've tried loading my brush with only 10 swirls and applied a lighter and less voluminous lather. IMHO it works better for me as it is easier to shave and I'm using less product. Seems like a win-win situation. Makes me think, are we doing it wrong by applying to much lather?