I bought a tub of this sometime back, opened it up smelled it, (loved the smell) and put it away for some unknown reason. Got it back out a couple of weeks ago to use it. I had got thick and couldn't hardly make a decent must less a good lather. Shopped around for a liitle advise and was told to put a little distilled water in and mix it up. Well I did, it softened back up and the scent seemed to explode, and the lather is like whipped cream. I don't know if the distilled water unlocked it or what but I have been using it nearly every day since. As for the price, it seemd a little expensive at first but it is worth every penny and more, the ole razor glides with no irritation and two passes, BBS !! I have used Taylors, TFH, and Classic Shave creams and this has got to be the best. I would recomend this variety to anyone.