Indictment on American tea drinkers or the death of retail? Either way, I'll continue to buy my tea online.
If you're getting black tea, that's a good thing.I liked teavana but don't usually frequent. My gripe is getting tea from a coffee place like Starbucks, the water they use is always about 1000 degrees.
Teavana, liked Starbucks, is overpriced. I used to buy teas from an online company called Special Teas, headed by Jurgen Link. Their teas were excellent and prices good. They went out of business in 2011 and Link went to work for Teavana.
I don't regret Teavana going belly up. Starbucks should stick to what they know--coffee business. There are a lot of premium online tea retailers whose tea is reasonably priced. You can still make a superior cup of the finest tea for under a dollar.
For purposes of full disclosure, I'm not a coffee drinker and know very little about tisanes, so my experience is as a tea drinker of many years.
I believe I read that the main reason cited was a decline in mall traffic. I have not been into one since they were acquired by Starbucks so I do not know their atmosphere but I had expected them to become mini-Starbucks with a focus on tea rather than coffee, so I was a little surprised that the whole operation folded.Indictment on American tea drinkers or the death of retail? Either way, I'll continue to buy my tea online.
Nice!Don't blame me. When they were first acquired, I fired off a letter to the CEO of Starbucks advising him that Teavana wasn't nearly snooty enough to fit the Starbucks model, nor did they roast their product into the tasteless oblivion expected by their clientele.
Once again, my sage advice is ignored. Now they must suffer.