So, I'm currently sipping from a nice cold bottle of Jinro 24 soju after an awesome dinner of soon dubu & bibimbap and it's going down rather nicely. Since my previous dabblings in soju are clouded by late evenings and excessive debauchery (the details are pretty hazy ), this is really the first time I've enjoyed the beverage on its own merits, of which there are many - clean, not too boozy (though certainly boozy enough at 24%), with a nice citrusy element. Honestly, if they marketed this stuff properly people would be swilling it all across the USA. Any soju afficianados amongst my fellow badgerites? Any other good brands (Jinro/Chamisul seems to have a stranglehold on the export market)?