Picking up groceries today and saw a slogan I hadn't seen before on the Classic Scent OS body wash, "Classic Old Spice, if your grandfather didn't wear it, you wouldn't exist"
Slogan on OS body wash
- Thread starter DFrancis
- Start date
They've had some really good marketing lately. Have you seen the commercial with that one guy who says "look at your man, now back at me, now back at your man, now back at me"... and then he ends it all with "I'm on a horse!"... brilliant!!!
How many brands can say that?
More fun OS marketing:
When women sweat, they're sexy. When you sweat, you STINK.
The same goes for when they're hot.
And if you thought those were fun....
When women sweat, they're sexy. When you sweat, you STINK.
The same goes for when they're hot.
And if you thought those were fun....
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- #6
- Thread starter
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I had not seen those yet, thanks Horatio. except for the last one.
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Old Spice Marketing
Good article on OS marketing and Wieden+Kennedy (run by a Buckeye
) who came up with the campaign.
Good article on OS marketing and Wieden+Kennedy (run by a Buckeye
) who came up with the campaign.
