To me, it's all the same in the end except that soap lasts longer. Either one takes me 30 seconds to face lather. It doesnt really make a difference, but soap is more bang for your buck.
I like and regularly use both. Soap tends to have a larger variety of scent and producers but I like the ease of cream use. Plus, I find that even with the same manufacturer i occasionally prefer their same scent cream over soap.