I polished a pair of my newly-purchased Allen Edmonds with some of their shoe cream the other day. I applied the shoe cream with an old undershirt, rubbed it into the leather, let it dry, brushed over the shoe with a horsehair brush, applied some Allen Edmond's carnauba wax polish, let it dry, and then finished with the horsehair brush. I noticed that while applying the carnauba wax polish some of the shoe cream came off. I could tell this because I was using colorless (natural) carnauba wax polish and had used black shoe cream. Then today I wiped some water off my shoes and noticed the paper towel I used had some shoe cream on it. Did I apply too much shoe cream? What did I do wrong?