My regimen:
1) Witch hazel splash
2) Clean up the counter while that absorbs.
3) Balm, either Nivea Sensitive, or (more recently) Aqua Velva 5 in 1 Balm.
4) Splash of After Shave, generally Aqua Velva, Pinaud Clubman, or Stirling Soap's British Leather.
5) Pet the dog and attack the day.
Try petting the dog before the balm and report the results. The order here is vital to improve the experience.