Yes, I just started mine last week. It works fine as a deodorant but like many L'O products, it's expensive for what it is.
I've been using it for the last month or so after exercising midday at the gym. The scent is great, and it more than does the job as a deodorant. I agree, it's not cheap, but it is certainly comparable to TOBS, Trumper or other gentlemen's products.