My shave drawer has become a little Italy. SV and Valobra (old AOS) have featured regularly in the rotation for a good while now. Last week I restocked several flavors of Proraso, which I hadn't used in a while. I used the red this morning and got excellent results, and I remembered why I liked it. Of the others I can't say enough good about SV. A most excellent soap. Yes, it is expensive, but it lasts a long time, so the $/hr of enjoyment is less than many other things I do.