Amazon is, in my opinion, a terrible place to start the conversation about reviews and reviewing ethics. Their reviewers know next to nothing about what they are reviewing. Amazon book reviews are often nothing better than Cliff note plot summaries, because the reviewers know nothing about books or literature. Yes, this is elitist. But I want to read reviews by people who know what they are talking about. Besides, Amazon is stuffed with faked reviews, bought reviews, blackmailed reviews, and back-scratching reviews just as badly as Trip Advisor and Yelp.
Book reviews are a whole separate entity from product reviews. Book reviews tend to lean more to a personal critical opinion and possibly brief synopsis of the piece of work. Literally, there is no comparison here between these two things because everyone thinks they are a critic, but barely any are. In other words, not everyone is a good critic when it comes to published works.
Product reviews on the other hand are a simple matter of opinion. "I like it" or "I don't like it." I don't pay much attention to reviews of products that are not "Amazon Verified Purchase," positive or negative, because I want to ensure it's something that individual has used. You can't pay Amazon to put that "Amazon Verified Purchase" next to your review. It has to be purchased in the first place.
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