Hai Karate to make a comeback?

[Slash McCoy]

http://www.marketingweek.co.uk/home/hai-karate-aftershave-to-make-a-comeback/2023078.article

Believe it or not, I actually liked this scent. Of course the marketing gimmick was cool, too, but I liked the smell and it was fairly inexpensive.

 

[RayH]

I remember it. MIght be interesting. But I sure that they will try to modernize the scent too.

 

[Drubbing]

Please God, no.

Won't someone think of the children?

More seriously, given the intent is to make it something completely different, doesn't that say something about the modern idea in marketing, that all you need is a brand with an image - the product is irrelevant, because people buy what the 'brand' represents, so they market the brand.

Marketing and advertising can be so cynical and shallow.

 

[The Knize]

<and a new fragrance>

More power to them, but this seems kind of dumb if it does not really smell anything like the original.

Maybe Jade East will come back, too. I realize it is still available in some places!

 

[Kevan]

The date at the top of the article says May 19, 1995.

Huh?

 

[The Nid Hog]

The date at the top of the article says May 19, 1995.

Huh?

I noticed that too. Looks like the comeback didn't.

 

[Aevum]

i love the stuff, tastes great mixed with cola,