That's a cool blade case with the famous 5 o,clock shadow guy. Here's a 1948 ad from The Saturday Evening Post showing the Flying Wing with the Guiding Eye, notice it refers to the ultra-modern case.
Gem had some wonderful ads, here's one of my favorites from 1945. Can you say double entendre?
The text in the creepy ad says that the razor comes with a supply of 2-edge and Singledge Gem blades - does anyone know what 2-edge Gem blades are?
Wow - I never heard of that - so would you use one side and then flip the razor over when the first side dulled?
That's correct, and it's been suggested that the numbers on the Doubledge blades were actually for keeping track of which edge you were using.
No doubt. And notice how they combined the words double and edge, probably to keep the lawyers at Gillette from swooping in.Prolly created because ASR was tired of Gillette's "Two Shaving Edges" marketing smack-talk.