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Financial Times article

This article was a very interesting read, especially viewed from five years down the road. The line that jumped out at me was:

Roberts’s own HydroLast products turn wetshaving into a precise science...

It seems to me that the hype of making a "precise science" out of shaving has brought us from SE and DE to the Quattro and Fusion. While the theme of this article says, "No thanks, we're headed back."
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