I usually soak my brush in a bowl of water for a few minutes (usually while I'm showering) before I shave. I noticed the other day that I've gotten into the habit of pressing down on the brush (so the bristles spread out against the bottom of the bowl) to let the air bubbles escape. I never really thought about it before, but I suppose it helps get water to slightly more surface area on the inside of the brush. Does anyone else do this? Any reason not to?