Use more product. Proraso is a very thirsty soap but if you don't have enough on your brush your dead in the water. Once you get it figured out it's a fantastic soap or cream
+2. You'll know when you have enough, as your brush/face/hand/bowl will "explode" with thick, white, billowy lather. Then you add just a little bit more.+1. Try a little more water, it is indeed a thirsty product.