I was in Los Angeles for a few of months at the end of the year, so I decided to check out a couple of popular barber shops. At the first one, the barber gave me a bottle of Pinaud Whiskey Woods as I was leaving--told me he's crazy about it and is working with Pinaud to promote it. At the second one, the barber reached into his cabinet and brought out a bottle of Clubman Special Reserve. He confided in me that this was the world's best kept secret. These were both very hip shops (or so the kids tell me) and I was kind of taken aback. Pleasantly surprised. I don't know what dark magic the good folks at Pinaud are practicing, but I'm glad that the word is being spread.