I went in search of an alternative London dry after getting PO'd at Pernod Ricard for reducing the proof of Beefeater, my standby for many years. Basically, they just added more water to Beef, thus increasing their volume, and corresponding profits, by 6%. This seems to me like a very misguided and shortsighted business approach: in order to increase profits, rather than raising the price a buck or two, they instead reduce the quality of the product. Idiotic, and damaging to the brand, IMO. Apparently, it's all about the next quarter with no long view as to brand integrity.
Moving on from the rant: My current replacement for Beefeater is Broker's; same proof (94) as "original" Beef, right at the same price point ($20 here in the control state of Oregon), and seems to me to be pretty solid in in delivering London dry character. I should add that my application is mostly G&Ts and Negronis, my summer staples, as I'm not really a Martini drinker.
How about it, any Broker's fans (or detractors) out there?
Moving on from the rant: My current replacement for Beefeater is Broker's; same proof (94) as "original" Beef, right at the same price point ($20 here in the control state of Oregon), and seems to me to be pretty solid in in delivering London dry character. I should add that my application is mostly G&Ts and Negronis, my summer staples, as I'm not really a Martini drinker.
How about it, any Broker's fans (or detractors) out there?