I've been DE shaving for years. I started out as all the connoisseurs recommended. That is with an expensive badger brush, Prorasso cream, and The Art of Shaving soap. After the Japanese earthquake I had to leave all of my possessions, including my shave equipment, behind. After that I just needed a shave, so I picked up a VDH boar brush and a puck of Williams. I was a amazed to get a better shave than I ever did with those prissy products costing much much more. The trick is with this soap is to make sure it is very wet, and you are using a BOAR brush. Badger holds too much water and doesn't dig into the soap the way boar does. This stuff lubricates better than anything I've tried and doesn't dry out my skin. There should be a disclaimer on the box that warns against using badger brushes with this. This soap proves to me once again that only a sucker believes that "you get what you pay for."