I first tried this from the VDH starter set. It was awesome from day one the brush was so so but we are only talking about the soap here. That said I see a lot of people putting it up against Williams which is fine but this is not in the same class as Williams by any means !!! This soap should hold it's own against pucks 300x plus it's cost think mama bears or Ogallala or even DR Harris or TOBS and Prosaro. the lather is easy to form it is slick , moisturizing stable and everything you would want from a puck of soap period for a fraction of the cost. Do not I repeat do not let the cost or the fact you can get it at rite aid or wally world detract you from the quality of this soap. the only draw back is two fold it is only a 2.5 oz. puck and it goes a bit fast secondly you really should melt it in the microwave for10 seconds then put it in a tin or bowl as trying to load your brush in a 2.5 oz. plastic container is a pain so buy 2 pucks melt them in the wave pour into a 5 oz. tin and you have one of the best soaps on the market period bar none. I can't recommend this soap enough. Oh and yes it does smell a small bit like grey flannel cologne but I like grey flannel so for me that is a plus if you don't like that smell maybe reconsider the purchase but for a buck fitty you can't go wrong.